Edu Inc (Education Incorporated)

Edu Inc Case Study | Neil's Story

14 February 2019 · 2 min · as at 2019-02-14

Gershom Aitchison (host)

Themes: Neil's turnaround story · Pupil happiness and motivation · Academic progress · University aspirations · Sport and leadership

Listen to the episode on iono.fm · MP3

Episode analysis

Analysis by AI, drawn only from this episode; every point links to the moment it rests on.

Gershom Aitchison, Headmaster of Education Incorporated (Edu Inc), a mainstream independent school in Fourways, Johannesburg, tells one case study: Neil, who joined in grade eight after being unhappy and apathetic at a private school, even losing interest in the sports he excelled at. Gershom recounts the mother's hope that Neil simply reach fifty percent and be happy, Neil's belief that he would never get into university, and his later results: a B average from grade nine, provincial sports honours for three years, a prefect role, matric in 2017, and university study.

Key ideas

Lessons

Who it's for

Parents whose child is unhappy or disengaged at their current school and who are considering a move, and anyone wanting a concrete example of a pupil's progress at Edu Inc.

Facts stated in the episode

Questions this episode answers

In their own words

Longer stretches of the conversation, word for word from the transcript, turn by turn.

Neil's journey from unhappy pupil to university student

Note (AI): The complete case study: Neil's unhappiness at his previous school, his mother's modest hopes, and his academic, sporting and leadership results after joining Edu Inc.

Gershom Aitchison, host · [00:00]Hi, I'm Gershom Aitchison, Headmaster of Education Incorporated. One of my favorite stories is about Neil, a grade eight pupil who came to us from a private school in the area. Neil was very unhappy at his school. The family had chosen the school because it was a good private school which offered the sports that Neil was particularly talented in. A term into the new year, things weren't going …

Read the full passage (361 words, 00:00-01:53)

Gershom Aitchison, host · [00:00]Hi, I'm Gershom Aitchison, Headmaster of Education Incorporated. One of my favorite stories is about Neil, a grade eight pupil who came to us from a private school in the area. Neil was very unhappy at his school. The family had chosen the school because it was a good private school which offered the sports that Neil was particularly talented in. A term into the new year, things weren't going well. There were tears in the car on the way to school and a general apathy towards everything. Most disturbingly, Neil wasn't even interested in his sports anymore. I remember clearly in the first parent interview his mom saying, Neil reaching fifty percent for all his subjects is good enough for me, and I'll be over the moon. I don't expect much more, I just want him to be happy. At the awards evening at the end of Neil's first year at Edu Inc, his mom and I were chatting about his progress and how well he had done. She was almost in tears when she relayed this story to me. As a family, they had gone to their eldest daughter's university graduation near the end of the first term. During the ceremony, Neil leaned over to his mom and whispered, that's never going to be me, mom. I will never get into university. A part of her heart broke that evening. She was sharing the story because a couple of weeks before our awards evening, in the car on the way home, Neil had casually remarked that he was thinking of studying a BSc at a university after he matriculated. He also wanted to explore occupational therapy or physiotherapy as a career option. His mom, Bitterlippen, replied, that's great news. Neil has consistently achieved a B average and occasionally an A average since his grade nine year at Edu Inc. He finished matric with us in 2017 and achieved honors for his sports by representing provincially for three consecutive years. He was also one of our prefects and has influenced the lives of many of his Edu Inc peers in a meaningful way. He was currently studying at a top South African university.

Quotes

“Most disturbingly, Neil wasn't even interested in his sports anymore.”
, Gershom Aitchison, host · [00:27]
“I don't expect much more, I just want him to be happy.”
, Gershom Aitchison, host · [00:40]
“that's never going to be me, mom. I will never get into university.”
, Gershom Aitchison, host · [01:04]
“Neil has consistently achieved a B average and occasionally an A average since his grade nine year at Edu Inc.”
, Gershom Aitchison, host · [01:31]
“He finished matric with us in 2017 and achieved honors for his sports by representing provincially for three consecutive years.”
, Gershom Aitchison, host · [01:37]

What was said, by topic

Neil's turnaround story

“Hi, I'm Gershom Aitchison, Headmaster of Education Incorporated. One of my favorite stories is about Neil, a grade eight pupil who came to us from a private school in the area.”
, Gershom Aitchison, host · [00:00]
“Neil was very unhappy at his school. The family had chosen the school because it was a good private school which offered the sports that Neil was particularly talented in.”
, Gershom Aitchison, host · [00:10]

Pupil happiness and motivation

“A term into the new year, things weren't going well. There were tears in the car on the way to school and a general apathy towards everything. Most disturbingly, Neil wasn't even interested in his sports anymore.”
, Gershom Aitchison, host · [00:19]
“I remember clearly in the first parent interview his mom saying, Neil reaching fifty percent for all his subjects is good enough for me, and I'll be over the moon.”
, Gershom Aitchison, host · [00:32]

University aspirations

“During the ceremony, Neil leaned over to his mom and whispered, that's never going to be me, mom. I will never get into university. A part of her heart broke that evening.”
, Gershom Aitchison, host · [01:00]
“Neil had casually remarked that he was thinking of studying a BSc at a university after he matriculated. He also wanted to explore occupational therapy or physiotherapy as a career option.”
, Gershom Aitchison, host · [01:16]

Academic progress

“Neil has consistently achieved a B average and occasionally an A average since his grade nine year at Edu Inc.”
, Gershom Aitchison, host · [01:31]

Sport and leadership

“He finished matric with us in 2017 and achieved honors for his sports by representing provincially for three consecutive years.”
, Gershom Aitchison, host · [01:37]
“He was also one of our prefects and has influenced the lives of many of his Edu Inc peers in a meaningful way. He was currently studying at a top South African university.”
, Gershom Aitchison, host · [01:45]

Episode notes (as published)

From the episode notes published with the podcast.

Every child is unique and will perform in the right environment. We want to understand the individual. Edu Inc website · Facebook (Public) · Facebook (closed group) · Twitter (closed group) · YouTube · Review us on Google

Every quotation and passage on this page is copied word for word from the episode audio transcript and linked to the moment it was said. Quotations are never written or altered by AI; topic labels, passage notes and the episode analysis are AI-generated. Guest details come from the published episode notes or the guest's own words.

Book a Coffee & Tour: a call to book a campus visit, or the form, after which Courtney calls to book it. The call is also a sieve for poor fit (Jax & Gersh, Q10, 2026-09-29). with Ishan Singh, Deputy Head