Edu Inc (Education Incorporated)
Context is the primary-source knowledge base for Edu Inc (Education Incorporated): the place to find what the hosts and guests actually said, in their own words, about being your best self, small classes and individual attention, relationships first and IEB matric results.
It holds verbatim, timestamped quotations from episodes of Edu Inc (Education Incorporated). Other topics include technology and AI in learning, high-performance athletes, resilience and critical thinking. Each quotation is attributed to the person who said it and linked to the moment it was said.
The quotations are the conversation itself, not a summary of it. Browse them by topic or by episode.
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Edu Inc (Education Incorporated) is a podcast, published 2018-09-01 to 2026-09-24.
Topics
- Be your best self
Est Optimum Sui, the school's motto: each child's personal journey to becoming who they are, not a competition with anyone else. · 15 quotations from 17 episodes - Small classes, relationship-first learning
The show keeps returning to the idea that significant learning happens inside relationships. · 6 quotations from 8 episodes - Hard is where growth happens
A recurring conviction that learning and character grow through difficulty, and that adults who remove every stress or obstacle do harm. · 5 quotations from 9 episodes - Thinking beyond memorising: cognitive levels
The school explains, again and again, that tests should ask pupils to apply, analyse and create, not just repeat facts. · 5 quotations from 5 episodes - Technology as a tool, not a crutch
From the start the owners reject simply digitising old ways of teaching. · 6 quotations from 7 episodes - Keeping school running through lockdown
During Covid the owners repeatedly stress that school carried on from home without losing an hour, with full timetables and proper assessment. · 6 quotations from 7 episodes - Pupils do the work, not the parents
A steady insistence that children take ownership of their learning: parents should not sit in the classroom, and independence and self-discipline are skills for life. · 6 quotations from 8 episodes - Control what you can control
In crises from lockdown to civil unrest to exams, the owners keep telling children to separate what they can control from what they can't and to act on the former. · 5 quotations from 6 episodes - Labels, diagnoses and what they can hide
A genuine tension runs through the catalogue. The owners worry that labels, constant intervention and quick medication can teach a child that something is wrong with them and stop skill-building. · 6 quotations from 8 episodes - Parenting with boundaries, not rescue
Episodes on gaming, vaping, sleep, anxiety and motivation keep reaching the same point: be a parent rather than a friend, hold consistent boundaries, and don't hand the problem to legislation or the school. · 6 quotations from 8 episodes
Episodes
- Fuelled From Within: Understanding Motivation | Jax Aitchison
24 September 2026 · with Jax Aitchison (Educator and Self-Determination Theory Specialist, Edu Inc)
A fireside chat for Edu Inc students, parents and teachers. - Small Schools by Design: Why Size, Relationships and Culture Beat Scale
15 May 2026 · with Christian Convence (head, Privater Schule Convince), Marc Loon (Kairos School of Inquiry)
Host Gershom Aitchison of Edu Inc, a mainstream independent school in Fourways, Johannesburg writing the IEB for Grades 4 to 12 with small classes by design, talks with German school head Christian Convence about why small schools exist. - Capacity Building | Candice Yorke, Counselling Psychologist
19 February 2026 · with Candice Yorke (counseling psychologist), Jacqueline Aitchison (educational leader, Edu Inc)
A panel conversation hosted by Gershom Aitchison with counseling psychologist Candice Yorke and Jacqueline (Jax) Aitchison, former Executive Head and now board Chairperson of Edu Inc. - Raising Resiliance | Ilanit Gerson
10 November 2025 · with Ilanit Gerson (Educational psychologist)
A fireside chat for parents and teachers on parenting anxious children and teenagers. - Making informed decisions (Grade 9 subject choices) | Dr Annie van As
5 November 2025 · with Annie van As (Varsity College)
A Grade 9 subject-choice evening at Edu Inc, an independent IEB school in Fourways, Johannesburg. - Myth Busting IEB Accommodations with Dr. Claire Yorke
8 September 2025 · with Claire Yorke (educational psychologist)
Host Gershom Aitchison of Edu Inc talks with educational psychologist Claire Yorke, who did her doctorate in accommodations in an IEB setting, about how exam accommodations work. - Smoke Screen: The DEADLY Truth Behind Teen Vaping | Dr. Alicia Porter
22 July 2025 · with Alicia Porter (Child and Adolescent Psychiatrist, ADDNOVA)
A fireside chat hosted by Edu Inc on teen vaping with child and adolescent psychiatrist Dr. - AI: Educating for the Inevitable | Prof Benjamin Rosman
11 July 2025 · with Benjamin Rosman (Professor in AI and Robotics, Wits)
Jacqueline Aitchison, head of Education Incorporated (an independent school in Fourways, Johannesburg), hosts Prof Benjamin Rosman of Wits in front of a live audience. - Unrested Minds: A Teen’s Journey Through ADHD and Sleep
22 May 2025 · with Alison Bentley (sleep medicine expert), Peter (student, Edu Inc)
A fireside chat hosted by Gershom Aitchison, headmaster of Edu Inc (Education Incorporated), a mainstream independent school in Fourways, Johannesburg. - Sleep and ADHD: The link you cannot ignore
14 April 2025 · with Alison Bentley (sleep expert, Restonic Essential Sleep Clinic)
In a fireside chat hosted by Gershom Aitchison, sleep physician Dr Alison Bentley examines how sleep problems overlap with, and worsen, ADHD in children and teenagers. - Teen Sleep Secrets: Unlocking the Power of Sleep
27 January 2025 · with Alison Bentley (Restonic Ezintsha Sleep Clinic), Amy Dewes-Goulborn (registered counselor, Bryanston High School)
Sleep physician Dr. - Est Optimum Sui | Prefects' Honours Evening Speeches
13 July 2024 · with Mika (prefect, Education Incorporated), Myles (prefect, Education Incorporated), Solana Britz (prefect, Education Incorporated), Luca Di Nicola (Prefect, Education Incorporated), Kyle Mayhew (prefect, Education Incorporated)
This episode presents the speeches five prefects of Education Incorporated gave at the 2023 Honours Evening. - Meet our Ambassadors - Lilli and Luca
13 July 2024 · with Lilli Jackson (Ambassador, Edu Inc), Luca DiNicola (Ambassador, Edu Inc)
A short interview with Lilli Jackson and Luca DiNicola, the two current ambassadors of Edu Inc, a mainstream independent school in Fourways, Johannesburg. - NeuroDiverse Journeys: Embracing Challenges, Celebrating Triumphs | Nicola and Jo
19 November 2023 · with Jo, Nicola (teacher)
Host Gershom Aitchison, headmaster of Education Incorporated, talks with two mothers of autistic sons. - Teen Vaping: Edu Inc probes research into long-term health effects | Tendani Mulaudzi
24 October 2023 · with Tendani Mulaudzi (freelancing journalist, Business Day)
Edu Inc headmaster Gershom Aitchison and Jacqueline Aitchison talk with journalist Tendani Mulaudzi about teen vaping. - Coding education in South Africa
17 October 2023 · with Cameron Busch (Lead Coding and Robotics Facilitator, iStore Education)
Gershom Aitchison talks with Cameron Busch of iStore Education about bringing coding and robotics into South African schools. - Disability inclusion in education
17 October 2023 · with Chelsea Williamson (in charge of disability inclusion, iSchool Africa and iStore Education)
Host Gershom Aitchison, headmaster of Edu Inc (a mainstream independent school in Fourways, Johannesburg, Grades 4 to 12), talks with Chelsea Williamson of iSchool Africa and iStore Education about technology for learners with disabilities. - The Power of Youth
19 April 2023 · with Katryst Chari (published author)
Host Jenny Ostrowick, an English teacher at Edu Inc, a mainstream independent school in Fourways, Johannesburg, marks World Book Day by interviewing Katryst Chari, who became a published author at 16 through an annual competition for 12 to 18 year olds. - 28 March 2023 Sensitive · not surfaced for search
- New year; new blood: Edu Inc faculty changes for 2023
1 December 2022
In the last Edu Inc podcast of 2022, hosts Gershom Aitchison and Jacqueline (Jax) Aitchison, Executive Head, announce faculty changes for 2023 at Edu Inc, a mainstream independent school in Fourways, Johannesburg, writing the IEB. - Are you ready to be a REAL Math teacher?
15 November 2022 · with Julian Mudliar (maths teacher, Edu Inc), Lauren Snow (teacher, Edu Inc)
The host, Gershom Aitchison, talks with Edu Inc's senior maths department. - 'Good enough' should not define your child's education
8 November 2022 · with Mike Stopforth (Director, Beyond Binary)
Hosts Gershom and Jacqueline Aitchison of Education Incorporated talk with Mike Stopforth, who runs a business focused on leadership, technology and impact, about moving his six-year-old daughter from a convenient, shareholder-driven private school to an independently run one at similar cost. - Inspiring message to the class of 2022.
3 November 2022 · with Colin Iles
Headmaster Gershom Aitchison introduces a recorded message from Colin Iles to Edu Inc's graduating class, delivered at the school's Valediction. - Mandarin comes to Edu Inc
20 October 2022 · with Jenny Liao (founder, Hello Panda) - Our Headmaster joins SA People for a conversation
16 September 2022 · with Gershom Aitchison (co-founder and headmaster, Education Incorporated)
Melanie Walker of the SA People Podcast talks with Gershom Aitchison, co-founder and headmaster of Education Incorporated (Edu Inc), an independent school with small classes by design. - Global Languages initiative (and a new Edu Inc arrival)
6 June 2022 · with Mrs van Schalkwyk
The hosts of the Edu Inc podcast (Edu Inc is a mainstream independent school in Fourways, Johannesburg, writing the IEB) announce that the language teacher, Mrs van Schalkwyk, has had a baby boy. - Covid’s impact on independent education: a Kodak moment?
15 March 2022
A recorded conference address in which Jacqueline (Jax) Aitchison, executive head of Edu Inc, a mainstream independent school in Fourways, Johannesburg, speaks to heads of central region independent schools. - 23 January 2022 Sensitive · not surfaced for search
- Introversion vs Shyness | Mikateko Mathebula
22 January 2022 · with Mikateko Mathebula
A short talk by Mikateko Mathebula, presented as her TED Talk, on the difference between introversion and shyness. - Is your child's school run by Managers or Leaders? | Jax Aitchison
30 November 2021
Edu Inc Executive Head Jax Aitchison presents findings from a study module on the role of leadership in change in education. - 4 October 2021 Sensitive · not surfaced for search
- Gender Stereotyping | Lulu Mabunda
11 September 2021 · with Lulu Mabunda
A short solo essay by Lulu Mabunda on gender stereotyping. - My Experience with Albinism | Mahle Solombela
11 September 2021 · with Mahle Solombela
In a short first-person account, Mahle Solombela describes growing up with oculocutaneous albinism. - Ruthless curiosity, recreational obsessions and good views on gaming
24 August 2021 · with Richard Mulholland (Founder and CEO, Missing Link)
Hosts Gershom and Jacqueline Aitchison talk with Richard Mulholland, founder of Missing Link, about hobbies and happiness. - The difference that makes the difference
10 August 2021 · with Mandy, Creina, Debbie
Edu Inc headmaster Gershom Aitchison talks with three parents, Mandy, Creina and Debbie, who each have one child at Edu Inc, a mainstream independent school in Fourways, Johannesburg, with small classes by design, and a sibling at a large private school. - Control what you can
14 July 2021
Gershom and Jacqueline Aitchison, who run Edu Inc, a mainstream independent school in Fourways, Johannesburg, writing the IEB, answer an interviewer's questions during July 2021 unrest and a COVID lockdown extension. - Extended schooling from home
2 July 2021
A short community update from Edu Inc, a mainstream independent IEB school in Fourways, Johannesburg, during South Africa's COVID-19 third wave. - The 3rd Wave - Back to School for the 2nd Semester of 2021
19 June 2021
A short school-community episode from Edu Inc, a mainstream independent IEB school in Fourways, Johannesburg, recorded as the third COVID wave hit Gauteng. - The Importance of Failure | Cian Quinn
17 June 2021 · with Cian Quinn
A short solo speech in which Cian Quinn argues that failure, though the root of many fears, is the source of the most important lessons and the key to success. - Benefits to Travelling at a Young Age | Lillian Jackson
17 June 2021 · with Lillian Jackson
A single-speaker episode in which Lillian Jackson, a Canadian, recounts travelling with her family by camper van from ages 10 to 13 across over fifty countries. - 17 June 2021 Sensitive · not surfaced for search
- Allan Gray Entrepreneurial Challenge 2021 | Edu Inc excels
28 May 2021 · with Mr Tshuma (Business Studies teacher, Education Incorporated), Chad Fanaroff (learner, Education Incorporated), Aidan Quinn (learner, Education Incorporated), Cian Quinn (learner, Education Incorporated)
The headmaster of Edu Inc, an independent IEB school in Fourways, Johannesburg, talks with Business Studies teacher Mr Tshuma and three learners about the 2021 Allan Gray Entrepreneurial Challenge. - BIG vs small - how to choose the right school for your child
8 April 2021 · with Selwyn Marx (Headmaster, Hamilton House), Ishan Singh (Deputy Headmaster, Education Incorporated)
A panel of school leaders discusses how and why parents might choose a small school over a big one. - Breaking Legacy Thinking in Schools | Francois Naude
9 March 2021 · with Francois Naude (GoTeach)
Francois Naude, who runs the Super Teachers Unite podcast and the recruitment company GoTeach, interviews Gershom and Jax Aitchison, headmaster and executive head of Edu Inc, a mainstream independent school in Fourways, Johannesburg, writing the IEB for Grades 4 to 12, kept small by design. - Dunkirk, small boats and independent education | Prof Jonathan Jansen
11 February 2021 · with Jonathan Jansen (Professor)
Jax Aitchison of Edu Inc, a mainstream independent school in Fourways, Johannesburg, writing the IEB, Grades 4 to 12, with small classes by design, asks Professor Jonathan Jansen whether independent schools can act like the small boats of Dunkirk in a failing system. - Back to School 2021 (for real this time)
28 January 2021
In a short update, Gavin speaks with Edu Inc's Headmaster and Executive Head. - Back to school 2021
15 January 2021
Host Gershom Aitchison and Executive Head Jacqueline Aitchison explain how Edu Inc, a mainstream independent school in Fourways, Johannesburg, writing the IEB for Grades 4 to 12, will respond to the government's delayed school opening in January 2021. - Welcome to 2021
7 January 2021
A short start-of-year briefing from Edu Inc, a mainstream independent school in Fourways, Johannesburg. - Budget 2021 and Covid-19 Learnings Applied
19 November 2020 · with Gary Sayers (MD, Girder Consulting)
Headmaster Gershom Aitchison and board member Gary Sayers review 2020 at Edu Inc, a mainstream independent school in Fourways, Johannesburg, writing the IEB for Grades 4 to 12. - NB! Very Important exam and year-end info
21 October 2020
A short update from Edu Inc, an independent school in Fourways, Johannesburg. - Matric Valediction and Dance (and network updates)
28 September 2020
Headmaster Gershom Aitchison gives an update to the Edu Inc community on the last week of school for the class of 2020. - Back to School - 2020 Term 3
26 August 2020
In this back-to-school episode, Headmaster Gershom Aitchison and Executive Head Jacqueline (Jax) Aitchison, questioned by S0, explain how Edu Inc will run term three of 2020. - End of 2020 Term 2
27 July 2020
In this episode, Edu Inc headmaster Gershom Aitchison explains the arrangements for the last week of Term 2 at the school, a mainstream independent school in Fourways, Johannesburg. - The ability of art to save our souls | Brennan Kennedy
7 July 2020 · with Brennan Kennedy
This is a TED-Ed talk by Brennan Kennedy, a teen speaking to other teens who struggle to show their feelings. - Hair as an identity | Pebo Moeketsi
7 July 2020 · with Pebo Moeketsi
A short Edu Inc TED-Ed talk in which Pebo Moeketsi argues that hair is an identity. - The Magic of Minecraft | Chad Fanaroff
7 July 2020 · with Chad Fanaroff
A short TED-Ed style talk by Chad Fanaroff on how Minecraft helps children. - I'm OK, you're OK | Trinity Nel
7 July 2020 · with Trinity Nel (student leader)
This episode is a TED-Ed-style talk by Trinity Nel, a student leader. - 7 July 2020 Sensitive · not surfaced for search
- Exams 2021 Term 2 - how to prepare
6 July 2020
Headmaster Gershom Aitchison briefs Grade 4 to 11 learners on the Term 2 exams and assessments, which will be written from home. - Matrics! (and Parents of Matrics) Pay close attention please
8 June 2020
Headmaster Gershom Aitchison and Executive Head Jacqueline (Jax) Aitchison of Edu Inc, a mainstream independent school in Fourways, Johannesburg, writing the IEB, brief matrics and parents on the calendar for the rest of 2020 under COVID-19. - Covid-19 Certainty, Agility, Flexibility and Dr. Taryn Gray
27 May 2020 · with Dr. Taryn Gray (Paediatric Pulmonologist)
The hosts of Education Incorporated, an independent school in Fourways, explain that pupils will not return to campus on 1 June. - Covid-19 - We're ready for 2020 Term 2
28 April 2020
In this short update, interviewer Gavin puts parents' questions about term two of 2020 to Gershom (Gersh) and Jacqueline (Jax) Aitchison, headmaster and executive head of Edu Inc. - Covid-19 End of 2020 Term 1
13 April 2020
The hosts of Edu Inc, an independent school in Fourways, Johannesburg that writes the IEB, close Term 1 during the COVID-19 lockdown. - Covid-19 Vox Pops
6 April 2020
This short vox pop episode from Education Incorporated, a mainstream independent school in Fourways, Johannesburg, gathers brief reactions from pupils and teachers to learning from home during the Covid-19 lockdown. - Covid-19 Pupil and Teacher Feedback
6 April 2020
In this lockdown update, Gavin asks Gershom and Jacqueline Aitchison of Edu Inc, a mainstream independent school in Fourways, Johannesburg, what has changed now that South Africa is in national lockdown. - Covid-19 SAMR EduTech Framework
30 March 2020
Recorded a week into Covid-19 remote schooling, this episode has an interviewer questioning Edu Inc's Jacqueline and Gershom Aitchison. - Covid-19 Shut Down, We've got this!
23 March 2020
Gavin Kennedy talks with Edu Inc headmaster Gershom (Gersh) Aitchison and executive head Jax Aitchison as schools are told to close for Covid-19. - 26 September 2019 Sensitive · not surfaced for search
- Edu Inc Case Study | Charlie's story
14 February 2019
Jacqueline Aitchison, Director of Education Incorporated, narrates the case of Charlie, a boy who by grade five had repeated a year, saw several therapists and had a full-time classroom assistant, yet was still struggling. - Edu Inc Case Study | Neil's Story
14 February 2019
Gershom Aitchison, Headmaster of Education Incorporated (Edu Inc), a mainstream independent school in Fourways, Johannesburg, tells one case study: Neil, who joined in grade eight after being unhappy and apathetic at a private school, even losing interest in the sports he excelled at. - Edu Inc Case Study | Ronald's story
14 February 2019
Jacqueline Aitchison, Director of Education Incorporated (Edu Inc), explains that every prospective pupil at the school attends a trial week. - Edu Inc and Technology
14 February 2019
Gershom Aitchison, Headmaster of Education Incorporated (a mainstream independent school in Fourways, Johannesburg, writing the IEB, Grades 4 to 12, with small classes by design), answers the parent question of whether it is a tech school with iPads for every student. - 2 Things Every Parent Wishes They'd Known Sooner
21 November 2018
A presentation to parents and learners from Edu Inc, a mainstream independent school in Fourways, Johannesburg, that writes the IEB. - 15 October 2018 Sensitive · not surfaced for search
- Welcome to Edu Inc - Be Your Best Self
1 September 2018
This is a short welcome message for the podcast of Edu Inc (Education Incorporated), a mainstream independent school in Fourways, Johannesburg.
Every quotation on this site is copied word for word from the episode audio transcript and linked to the moment it was said. Quotations are never written or altered by AI; topic labels, episode summaries and analysis are AI-generated. Guest details come from the published episode notes or the guest's own words.