Edu Inc (Education Incorporated)

Our Headmaster joins SA People for a conversation

16 September 2022 · 41 min · as at 2022-09-16

Melanie Walker (host) · Gershom Aitchison (guest)

Themes: Small-school relationships and learning · Hybrid and online schooling · Service, grace and public figures · Individual sport and achievement · Experiential learning · Youth, influencers and respect · South Africans abroad

Listen to the episode on iono.fm · MP3

About the guest

Gershom Aitchison

co-founder and headmaster · Education Incorporated

Teaches life orientation to grades eleven and twelve. Has taught maths, Afrikaans, English and business studies. Spent four years in Taiwan with his wife Jax, where he was academic head at a school.

In Gershom's own words:

“So officially, I teach life orientation to the grade eleven and twelves, and it's just a way of me keeping my hand in the game and keeping unruly teenagers under thumb in the last couple of years.”
, Gershom Aitchison, guest · [02:07]
“But I have taught maths, Up till grade nine, I've taught Afrikaans at metric level, English at metric level, business studies at metric level.”
, Gershom Aitchison, guest · [02:18]
“You know, I've, I've studied quite extensively, and I, and I've never set foot on a campus, a university campus, because, not because I don't want to, it started off because the opportunity wasn't there,”
, Gershom Aitchison, guest · [13:44]
“I distinctly remember the, the Chinese school owner that we were working for when, and I was the academic head at that point, and she'd come to me and get a little bit worried because when a lot of Afrikaans was being spoken in the, in the staff room, she knew something was up,”
, Gershom Aitchison, guest · [18:54]
“Look, I'm a headmaster. I'm used to having teenagers not liking me, having an opinion that's different to me,”
, Gershom Aitchison, guest · [40:16]

Guest details come from the published episode notes or the guest's own words in the episode.

Episode analysis

Analysis by AI, drawn only from this episode; every point links to the moment it rests on.

Melanie Walker of the SA People Podcast talks with Gershom Aitchison, co-founder and headmaster of Education Incorporated (Edu Inc), an independent school with small classes by design. The conversation moves through weekly South African news items, including the Queen's death, sport and Cape Town investment. Gershom uses these to talk about how his school works: relationship-based teaching, the hybrid learning it built after lockdown, pupils who compete in individual sports, and experiential learning. He also shares his views on grace and service, influencers and critical thinking, and pronouns and respect. He adds personal background: his family history, his name, and his years teaching in Taiwan.

Key ideas

Three elements of hybrid learning

  1. Technology to do the work, both at school and at home.
  2. In parallel, technology for communication, so pupils can hear, participate and see what is going on.
  3. Technological behaviours: the discipline to work online without getting distracted.

As described in the episode: [11:29]▸ [11:45]▸ [12:04]▸

Lessons

Who it's for

Parents weighing independent schools with small classes, hybrid options or flexibility for pupils who compete in individual sports. Educators thinking about relationship-based teaching and experiential learning. South Africans at home and abroad who follow SA People's weekly news roundup.

Facts stated in the episode

Questions this episode answers

In their own words

Longer stretches of the conversation, word for word from the transcript, turn by turn.

Service, sacrifice and the Commonwealth

Note (AI): Gershom sets out why he respects the service of the Queen and Mandela whatever their flaws, and why he objects to people casting judgment after their deaths.

Gershom Aitchison, guest · [07:25]And there's a powerful allegiance with the Commonwealth. It certainly created a lot of opportunities for South Africa, I believe, post-apartheid as well. You made a comment in the beginning, unless you've been on a small island somewhere, you wouldn't know about it. The reality is she probably owns the small island, or it's part of the, of the, the Commonwealth, or it is part of the empire that she …

Read the full passage (218 words, 07:25-08:33)

Gershom Aitchison, guest · [07:25]And there's a powerful allegiance with the Commonwealth. It certainly created a lot of opportunities for South Africa, I believe, post-apartheid as well. You made a comment in the beginning, unless you've been on a small island somewhere, you wouldn't know about it. The reality is she probably owns the small island, or it's part of the, of the, the Commonwealth, or it is part of the empire that she slowly dismantled. I think it is sad that people take this as an opportunity, as it did when Mandela died, to throw stones and cast judgments and say things about people who are human beings after all.

Melanie Walker, host · [07:58]Yeah.

Gershom Aitchison, guest · [08:00]I think what strikes me the most is regardless of who they were as a human being and what flaws they might have, is the incredible service they gave their countries and the people. And that service comes with sacrifice, self-sacrifice. It comes at a cost. And regardless of my personal opinion of her as a person, the same as Mandela, I have immense respect for the service and the fact that she put her country and people first, sometimes through very difficult times, and I cannot fathom The conversations and the decisions they've had to make in their lifetime to be able to give that service and render it.

Going online the day after lockdown

Note (AI): Shows how the school's early pandemic plan led to a hybrid offering that serves pupils who live in the UK and in Durban.

Melanie Walker, host · [10:14]One thing I was very impressed with your school was like literally the day after they announced the lockdown, you guys took all of your students online immediately and kept it going. Whereas so many schools in the country obviously couldn't. …

Read the full passage (248 words, 10:14-11:16)

Melanie Walker, host · [10:14]One thing I was very impressed with your school was like literally the day after they announced the lockdown, you guys took all of your students online immediately and kept it going. Whereas so many schools in the country obviously couldn't.

Gershom Aitchison, guest · [10:24]Yeah. Well, I, I think that's the advantage of being small, and I cannot take credit for that because Jax, the executive head, and my wife, and the co-founder was instrumental in that. I remember two weeks before we're sitting in a, in a board meeting talking about this and the plan, and we were all rolling our eyes, telling her that she was overreacting. But her plan, you know, worked out, and at least she had the foresight to think that this was going to happen. And it's left us in a position where we are able to offer a hybrid solution. I've got a grade eleven who lives in the UK, I've got a grade nine who's in Durban, and a few other students, you know, who have made use of this because the, the family's moved, into Africa for three months on a contract to work, and they're able to attend school digitally, presently in class, and not miss out on any of that and not have to change and disrupt their lives as it were. So that's one of the good things that have come out of it, and it's also helped us question how we, you know, engage in the learning process.

Three things a hybrid school needs

Note (AI): Gershom explains the three factors the school identified for hybrid learning, and what is lost when learning happens only online.

Gershom Aitchison, guest · [11:29]It's not just that, you know, we found when we did this, and, and I feel like I'm, I'm, I'm repeating myself because I keep saying this since we've been, you know, since COVID, but there's three basic things that we found in our investigation with the kids and the families and the teachers when we were looking at designing a hybrid solution. The first is obviously the technology to …

Read the full passage (376 words, 11:29-13:08)

Gershom Aitchison, guest · [11:29]It's not just that, you know, we found when we did this, and, and I feel like I'm, I'm, I'm repeating myself because I keep saying this since we've been, you know, since COVID, but there's three basic things that we found in our investigation with the kids and the families and the teachers when we were looking at designing a hybrid solution. The first is obviously the technology to do the work, both at school and at, at home, and alongside that in parallel is your technology for communication, because it doesn't matter if you can work, but if you can't communicate effectively, and that is being able to hear, participate, and see what's going on, and it's all of those elements need to be engaged. But the last one is a crucial one, and that is technological behaviors. Some people are not geared towards it. They, they know that they need to be in a space separate from, you know, the place where they relax and socialize and things like that. So there are some people who are, and even in some cases, students who are very good At doing it online, because they have the technological behaviors and disciplines in place that they don't get distracted and watch YouTube, et cetera. But there's some others who are going, no, I can't, I don't want to fight that battle. I'd rather do it at school. They enjoy that interaction with the, with the teachers. They enjoy the interaction with their peers. Just walking between the campus, which is different, and it's relaxing, is a lot better for them than sitting at home. You know, the, the grade eleven, when he went off to the UK, went through six weeks of training and getting used to this, being at home, coming in, and even our grade nine, who's in Durban, whenever he gets an opportunity, he'll pop onto campus and see his friends, and when they're down there, they'll see him. It's not just about the social interaction. It's something about how we kind of feed off each other in a, in a, in an osmotic kind of way when it comes to knowledge and bouncing ideas off that sometimes gets lost online as well.

Individual sport instead of compulsory team sport

Note (AI): Describes how pupils focus on individual sports, and lists achievements in golf, archery, paintball and tap dancing at provincial, national and international level.

Gershom Aitchison, guest · [23:43]no, we could not. However, there's a lot more sports out there that are not just team related. So we, we attract a lot of students who, perform very well in sports, but they're not team sports. And what attracts them particularly to Edu Inc is that they don't have the compulsory hockey or netball or rugby that they have to attend. They can actually focus on their sports. And …

Read the full passage (281 words, 23:43-25:10)

Gershom Aitchison, guest · [23:43]no, we could not. However, there's a lot more sports out there that are not just team related. So we, we attract a lot of students who, perform very well in sports, but they're not team sports. And what attracts them particularly to Edu Inc is that they don't have the compulsory hockey or netball or rugby that they have to attend. They can actually focus on their sports. And we have very, very good representation, at provincial as well as national level for quite a lot of sports. So...

Melanie Walker, host · [24:10]Like what?

Gershom Aitchison, guest · [24:11]Well, one of our first elite sports kids was Kaylee Telfer, and she was South Africa's number one female golfer. this year she decided, she went, she got a full, scholarship to go overseas and study in, in, in America. she got her university degree and has gone pro this year.

Melanie Walker, host · [24:27]Oh, fantastic.

Gershom Aitchison, guest · [24:28]So Edu Inc, one of Edu Inc's alumni is now a pro golfer. We've had kids diving on, on the, the provincial and national stage, rock climbing on the provincial stage. Currently I've got a grade seven and a grade eight boy who hold the national record, SA national record and two golds for archery in their, their division that they shoot. I've given a child honors for paintball, representing South Africa in Belgium for paintball. No, are you serious?

Melanie Walker, host · [24:52]Paintball?

Gershom Aitchison, guest · [24:53]Our honors board says paintball. Jax cringes every time she sees it, but he did it.

Melanie Walker, host · [24:57]That's amazing. It

Gershom Aitchison, guest · [24:58]is absolutely amazing. performing arts as well, we've got some really good dancers, and singers in the past. I think one of my grade ten girls at the moment Came fourth in the world for tap dancing last year

Gardening, tools and the hidden curriculum

Note (AI): Gives concrete examples of the practical learning the school builds in: vegetable growing, using hand tools and changing a car tyre.

Gershom Aitchison, guest · [32:24]It happens in fits and starts, yes. So the interesting thing is, is The hidden curriculum here is grit and patience because carrots don't instantly grow. They have various vegetable patches at various times, and it's interesting watching them learn what grows in sun and what grows in shade and things like that. But every now and again, there's a crop of vegetables or tomatoes, you know, carrots or tomatoes …

Read the full passage (254 words, 32:24-33:32)

Gershom Aitchison, guest · [32:24]It happens in fits and starts, yes. So the interesting thing is, is The hidden curriculum here is grit and patience because carrots don't instantly grow. They have various vegetable patches at various times, and it's interesting watching them learn what grows in sun and what grows in shade and things like that. But every now and again, there's a crop of vegetables or tomatoes, you know, carrots or tomatoes or some spindly lettuce that ends up on a plate on my desk. So we've grown this, you're more than welcome to take it home and add it to your salad. it's not just the, the growing and getting the, you know, into the dirt and things like that. It's also learning to use a screwdriver and a hammer and knowing how to use that properly and what hammer is used for what. So, you know, in our technology and things like that, we make a space for the kids to do it, and the kids really love it, boys and girls getting involved and actually learning how to do that. You know, the, the LO teacher for grade four, five, and six is making sure they're all learning how to change a car tire and, you know, where to put the water. Yeah, but, Very much that experiential learning is, is very much part of it, and we're very lucky to have the flexibility as a private school to incorporate that, on women, of the students if they're interested in things like that.

Pronouns, respect and relationships

Note (AI): Gershom gives his reasoned position on pronouns, grounded in relationship and respect rather than expectation. The topic is live in schools.

Gershom Aitchison, guest · [38:10]I haven't seen the story, but it's certainly conversations that, that are happening in our space as well. And the conversation that we're having is I feel, and I'm, I'm putting myself on the, you're putting me on the spot here, and at, at the risk of, you know, some bash, backlash, I think that when we choose to call somebody by a pronoun, by a different name, we do …

Read the full passage (219 words, 38:10-39:14)

Gershom Aitchison, guest · [38:10]I haven't seen the story, but it's certainly conversations that, that are happening in our space as well. And the conversation that we're having is I feel, and I'm, I'm putting myself on the, you're putting me on the spot here, and at, at the risk of, you know, some bash, backlash, I think that when we choose to call somebody by a pronoun, by a different name, we do it because we do it out of respect to them. Generally, when you don't know somebody, you, what you see is what you get, and you basically call them a him or a her. until you get to know them and establish a connection, and then once you establish that connection, it's a lot easier to say, oh, right, you identify as something else, that's fine, I can, you know, I respect you and I respect the space you're in, and then we do so. The issue that I have is the expectation that as a stranger that I need to conform to your reality is a little bit of a challenge to me, and yeah, I like to live my life based on relationships and connections with people, and I'm quite happy to To honor them and respect them as, you know, how they would like to be.

Quotes

“I have my news channel, it's called my wife and Gavin.”
, Gershom Aitchison, guest · [01:08]
“We believe that significant learning happens when kids have a meaningful relationship with the people that are teaching them.”
, Gershom Aitchison, guest · [02:53]
“And that service comes with sacrifice, self-sacrifice. It comes at a cost.”
, Gershom Aitchison, guest · [08:08]
“Perhaps people need to be a little bit more gracious right now.”
, Gershom Aitchison, guest · [09:48]
“Because there's always a South African somewhere.”
, Gershom Aitchison, guest · [18:27]
“It was just nice having a little coded language that felt rather intimate and a lot like home.”
, Gershom Aitchison, guest · [18:42]
“It means stranger in a strange land.”
, Gershom Aitchison, guest · [20:17]
“the teenage world is a very, very strange place. I can say that for certain,”
, Gershom Aitchison, guest · [20:51]
“So Edu Inc, one of Edu Inc's alumni is now a pro golfer.”
, Gershom Aitchison, guest · [24:28]
“Our honors board says paintball. Jax cringes every time she sees it, but he did it.”
, Gershom Aitchison, guest · [24:53]
“The hidden curriculum here is grit and patience because carrots don't instantly grow.”
, Gershom Aitchison, guest · [32:29]

What was said, by topic

Small-school relationships and learning

“So officially, I teach life orientation to the grade eleven and twelves, and it's just a way of me keeping my hand in the game and keeping unruly teenagers under thumb in the last couple of years.”
, Gershom Aitchison, guest · [02:07]
“But I have taught maths, Up till grade nine, I've taught Afrikaans at metric level, English at metric level, business studies at metric level.”
, Gershom Aitchison, guest · [02:18]
“Jax, who's my wife and the other co-founder, does the grade eight and nines, life orientation for exactly the same reason. It allows us to connect with the kids and have some face time with them.”
, Gershom Aitchison, guest · [02:34]
“We believe that significant learning happens when kids have a meaningful relationship with the people that are teaching them.”
, Gershom Aitchison, guest · [02:53]
“And I think the biggest adjustment that most teachers and students have to make is that while there's a great level of respect for the teachers and the position that they have, their relationship is there, which means the gap is a little less formal than what it normally is in a larger school”
, Gershom Aitchison, guest · [02:59]
“We've got, WhatsApp groups for each class that Jax and I curate, and that's how the students are able to communicate.”
, Gershom Aitchison, guest · [03:54]

Youth, influencers and respect

“So I think The memes might express, I think that's how the youngsters do express some of the emotions and feelings these days,”
, Gershom Aitchison, guest · [04:18]
“I'm, I'm not interested in what's going on in your world because it's quite terrifying. Let's focus on how to draw you out of that into the real world on occasions and have some conversations, please.”
, Gershom Aitchison, guest · [21:00]
“I think I have a, a major issue with, you know, the Kardashian style of influencing. I think it, there's a certain level of toxicity in there that's quite false,”
, Gershom Aitchison, guest · [36:25]
“I'm in a fortunate position to see some kids who have EQs that are better developed than their parents and have a better understanding of how to manage relationships and things like that.”
, Gershom Aitchison, guest · [36:42]
“part of the hidden curriculum in, in teaching is to teach critical thinking, and I think we need to look at it, critically evaluate it, if it influences us”
, Gershom Aitchison, guest · [37:28]
“I think that when we choose to call somebody by a pronoun, by a different name, we do it because we do it out of respect to them.”
, Gershom Aitchison, guest · [38:29]
“The issue that I have is the expectation that as a stranger that I need to conform to your reality is a little bit of a challenge to me,”
, Gershom Aitchison, guest · [38:56]
“Look, I'm a headmaster. I'm used to having teenagers not liking me, having an opinion that's different to me,”
, Gershom Aitchison, guest · [40:16]

Service, grace and public figures

“he'd nicknamed her, I've got to get this, Motla Lepula, which means comes with rain, to come with rain, because when she came out here to visit in 1995 in South Africa,”
, Melanie Walker, host · [05:22]
“And there's a powerful allegiance with the Commonwealth. It certainly created a lot of opportunities for South Africa, I believe, post-apartheid as well.”
, Gershom Aitchison, guest · [07:25]
“I think what strikes me the most is regardless of who they were as a human being and what flaws they might have, is the incredible service they gave their countries and the people. And that service comes with sacrifice, self-sacrifice.”
, Gershom Aitchison, guest · [08:00]
“I think this is the appropriate time to show a bit of grace, tolerance, and I think that grace speaks a lot about social kindness, perhaps, and I think that's perhaps what needs to be displayed now.”
, Gershom Aitchison, guest · [09:30]

Hybrid and online schooling

“One thing I was very impressed with your school was like literally the day after they announced the lockdown, you guys took all of your students online immediately and kept it going.”
, Melanie Walker, host · [10:14]
“I remember two weeks before we're sitting in a, in a board meeting talking about this and the plan, and we were all rolling our eyes, telling her that she was overreacting.”
, Gershom Aitchison, guest · [10:33]
“And it's left us in a position where we are able to offer a hybrid solution. I've got a grade eleven who lives in the UK, I've got a grade nine who's in Durban,”
, Gershom Aitchison, guest · [10:47]
“The first is obviously the technology to do the work, both at school and at, at home, and alongside that in parallel is your technology for communication,”
, Gershom Aitchison, guest · [11:45]
“But the last one is a crucial one, and that is technological behaviors. Some people are not geared towards it.”
, Gershom Aitchison, guest · [12:04]
“It's not just about the social interaction. It's something about how we kind of feed off each other in a, in a, in an osmotic kind of way when it comes to knowledge and bouncing ideas off that sometimes gets lost online as well.”
, Gershom Aitchison, guest · [12:56]
“You know, I've, I've studied quite extensively, and I, and I've never set foot on a campus, a university campus, because, not because I don't want to, it started off because the opportunity wasn't there,”
, Gershom Aitchison, guest · [13:44]
“You're starting to understand something about yourself, be it studying or work, that a lot of people that we as adults are only now having to figure out about ourselves.”
, Gershom Aitchison, guest · [14:13]

South Africans abroad

“When all our friends were going to London, Jax and I went to Taiwan instead for four years,”
, Gershom Aitchison, guest · [16:55]
“I distinctly remember the, the Chinese school owner that we were working for when, and I was the academic head at that point, and she'd come to me and get a little bit worried because when a lot of Afrikaans was being spoken in the, in the staff room, she knew something was up,”
, Gershom Aitchison, guest · [18:54]

Family background

“so yes, my family came to South Africa in 1876. They landed in Durban as missionaries.”
, Gershom Aitchison, guest · [20:00]
“Gershom is a biblical name, and, apparently Moses' first son was called Gershom. It means stranger in a strange land.”
, Gershom Aitchison, guest · [20:12]

Individual sport and achievement

“And what attracts them particularly to Edu Inc is that they don't have the compulsory hockey or netball or rugby that they have to attend. They can actually focus on their sports.”
, Gershom Aitchison, guest · [23:55]
“Well, one of our first elite sports kids was Kaylee Telfer, and she was South Africa's number one female golfer.”
, Gershom Aitchison, guest · [24:11]
“Currently I've got a grade seven and a grade eight boy who hold the national record, SA national record and two golds for archery in their, their division that they shoot.”
, Gershom Aitchison, guest · [24:38]
“I think one of my grade ten girls at the moment Came fourth in the world for tap dancing last year”
, Gershom Aitchison, guest · [25:04]
“City polo has made it available to people and accessible to people. You pay the same kind of fees you would pay You know, a normal riding school, you don't have to own the horses,”
, Gershom Aitchison, guest · [25:54]

Sport news

“They won three World Rugby Sevens Series titles, won 22 of 37 cup finals that they played.”
, Melanie Walker, host · [27:13]

Cape Town investment

“despite tough times with COVID, there's been five point seven billion rand invested. Eighteen new developments came on stream in 2021.”
, Melanie Walker, host · [29:14]

Experiential learning

“one thing I've always thought is a course that they should teach in every single school, okay, is how to grow your own food.”
, Melanie Walker, host · [32:01]
“The hidden curriculum here is grit and patience because carrots don't instantly grow.”
, Gershom Aitchison, guest · [32:29]
“You know, the, the LO teacher for grade four, five, and six is making sure they're all learning how to change a car tire”
, Gershom Aitchison, guest · [33:13]
“Very much that experiential learning is, is very much part of it, and we're very lucky to have the flexibility as a private school to incorporate that,”
, Gershom Aitchison, guest · [33:23]

Episode notes (as published)

From the episode notes published with the podcast.

Melanie Walker invites Gersh as a guest on the SA People Podcast for a conversation about the different perceptions of news reports by people of different ages. SAPeople.com entertains, informs, inspires and connects South Africans globally. Listen to the SA People Podcast · Visit the Edu Inc website · Edu Inc website · Facebook (Public) · Facebook (closed group) · Twitter (closed group) · YouTube · Review us on Google

Every quotation and passage on this page is copied word for word from the episode audio transcript and linked to the moment it was said. Quotations are never written or altered by AI; topic labels, passage notes and the episode analysis are AI-generated. Guest details come from the published episode notes or the guest's own words.

Book a Coffee & Tour: a call to book a campus visit, or the form, after which Courtney calls to book it. The call is also a sieve for poor fit (Jax & Gersh, Q10, 2026-09-29). with Ishan Singh, Deputy Head