Edu Inc (Education Incorporated)

Fuelled From Within: Understanding Motivation | Jax Aitchison

24 September 2026 · 79 min · as at 2026-09-24

Gershom Aitchison (host) · Jax Aitchison (guest)

Themes: Self-determination theory · Three psychological needs · Motivation spectrum · Rewards and motivation · Autonomy-supportive parenting · Moving up the spectrum · Procrastination and action

Listen to the episode on iono.fm · MP3

About the guest

Jax Aitchison

Educator and Self-Determination Theory Specialist · Edu Inc

Has already trained Edu Inc's teaching staff in self-determination theory; walks through the foundational work of psychologists Richard Ryan and Edward Deci.

Guest details come from the published episode notes or the guest's own words in the episode.

Episode analysis

Analysis by AI, drawn only from this episode; every point links to the moment it rests on.

A fireside chat for Edu Inc students, parents and teachers. Host Gershom questions Jax Aitchison, who has trained Edu Inc's teachers in self-determination theory. Jax explains Ryan and Deci's view that motivation depends on three needs: autonomy, competence and relatedness. She then walks through a six-stage motivation spectrum. She describes what kills motivation, including surveillance, the word 'should', threats and consistent rewards. For parents, she recommends reasons, guardrails and choices. For students, she offers five steps to move one place to the right on the spectrum. She reframes procrastination as a symptom of an unmet need and argues that action comes before motivation.

Key ideas

Moving one step to the right on the motivation spectrum

  1. Aim only to move one step to the right, not all the way to intrinsic motivation.
  2. Find your own reason for doing the task, nobody else's.
  3. Find your challenge edge between too easy and too hard.
  4. Choose your room: pick carefully who you spend time with.
  5. Notice the fuel you run on; guilt, shame and fear are toxic fuel.
  6. Protect the things you already love and carve out time for them.

As described in the episode: [54:51]▸ [55:11]▸ [59:04]▸ [59:44]▸ [60:53]▸ [61:39]▸

Lessons

Who it's for

Parents of school-age children and teenagers, teachers, and students who want a shared vocabulary for motivation. It also suits managers curious about how rewards and micromanagement affect staff.

Facts stated in the episode

Questions this episode answers

In their own words

Longer stretches of the conversation, word for word from the transcript, turn by turn.

Competence as the feeling of getting better

Note (AI): Jax redefines competence as a felt sense of progress, explains the Goldilocks zone and uses gaming to show how challenge calibration sustains engagement.

Jax Aitchison, guest · [10:41]It doesn't actually, not necessarily, and, and I think that's very important for the, the kids to understand that. This has got nothing to do with your talent. It's got nothing to do with your innate skills that you don't develop. Competence is, is just the feeling, the feeling of getting better at something. and teachers know this, it's, it's part of your learning theory when you study teaching, you …

Read the full passage (371 words, 10:41-12:57)

Jax Aitchison, guest · [10:41]It doesn't actually, not necessarily, and, and I think that's very important for the, the kids to understand that. This has got nothing to do with your talent. It's got nothing to do with your innate skills that you don't develop. Competence is, is just the feeling, the feeling of getting better at something. and teachers know this, it's, it's part of your learning theory when you study teaching, you are, you're trying to find a sweet spot. People learn best when the Goldilocks zone is in play. So you know yourselves, if you are continually doing something that's too easy, you get bored, you lose interest. If you are continually doing something that's too challenging, You get anxious and you avoid it, right? So we've got to find that sweet spot in the middle to allow you to feel that you are getting more and more competent. And competence isn't about increasing by ten percent on every test. It's about maybe a two percent increase. Then you have competence as long as you are feeling it. and an example that you guys might relate to better is think about gaming. For example, gaming's a good, a good example because gaming, when you play a game, the game is calibrating your ability level as you go. It's, it's a calibrating your ability level in real time. So it's constantly keeping you on the edge of challenge. And isn't gaming one of those things where you just lose time? You sit down and you think, I'll just quickly play for ten minutes and then I'll go and do my homework, and suddenly it's an hour and a half later and you're thinking, oh, you know, what happened? And it's because your competence level is continually calibrated to keep you stimulated at a maximum level. Essentially, so yeah, it's not an attitude problem, it's where your competence level's being calibrated. And remember, competence is also not about somebody else telling you your competence, so it's not about the teacher giving you the gold star, it's about your feeling of competence. You can have fifteen gold stars, but if you don't feel that you're getting any better at it, the competence is still missing.

Relatedness, value systems and teachers who champion children

Note (AI): Explains why the people around a student shape motivation, citing Rita Pearson's TED Talk and separating dislike of a subject from difficulty with a teacher.

Jax Aitchison, guest · [15:42]And this was a large part of the research that Ryan and Desi did. we tend to internalize the value systems of the people we relate to. So if we understand them and we feel a connection with people, we internalize the value system. Okay, so this is why your parents don't want you hanging around the wrong people, because they don't want you internalizing those value systems. but if …

Read the full passage (348 words, 15:42-18:01)

Jax Aitchison, guest · [15:42]And this was a large part of the research that Ryan and Desi did. we tend to internalize the value systems of the people we relate to. So if we understand them and we feel a connection with people, we internalize the value system. Okay, so this is why your parents don't want you hanging around the wrong people, because they don't want you internalizing those value systems. but if we put it back into the school capacity, there was a lady, who did a TED Talk, Rita Pearson, and her TED Talk was amazing, and it, it was called Every Child Needs a Champion. And that was her whole premise, that you, a, a great teacher will be a champion to certain children, because children don't learn from people they don't like. We can like that or not like that, but it is the way it is. they need to feel connected and related to the people who are trying to impart a value system, a set of pedagogy, whatever it is upon their child. it's, sorry, there just sounds like there's some nonsense going on out there. The thing is, a teacher can be as passionate and as knowledgeable about the subject as anyone. They can be a professor in the subject, but if they can't create relatedness with their children, it doesn't matter how great that lesson is. That value system is not gonna translate across the child, and they're not gonna be able to adopt. I'm sure you've all heard that expression, children do what they see us do, not what they, what we tell them to do. It's the same principle. We enact a value system, they adopt the value system. So for you guys, think of a subject that you've really liked in the past, and think of a subject you've really not liked in the past. Because there's a differentiation between was it the subject, or was it that you couldn't get a grip on the subject because you were struggling with that teacher. Those are two separate things to explore.

External and introjected regulation on the spectrum

Note (AI): Walks through the low end of the spectrum and explains why guilt-, shame- and fear-driven effort looks productive but is brittle, especially in high achievers.

Jax Aitchison, guest · [26:03]So hold that in your mind, that one that you have zero investment. The next one up the spectrum would be external regulation. So it's the, the no intent. I can't see the point of this. I do it because I'll get into trouble if I don't do it. I'll get into trouble if I don't do this. If I don't hand in the project, I'm gonna be in detention. …

Read the full passage (344 words, 26:03-28:21)

Jax Aitchison, guest · [26:03]So hold that in your mind, that one that you have zero investment. The next one up the spectrum would be external regulation. So it's the, the no intent. I can't see the point of this. I do it because I'll get into trouble if I don't do it. I'll get into trouble if I don't do this. If I don't hand in the project, I'm gonna be in detention. If I don't pack the dishwasher, my cell phone's gone for a week. Okay? The problem with that one is the moment that threat disappears, so does the behavior. That, it's not gonna happen. You go away for the weekend, that dishwasher's not getting packed. Okay. So we've got amotivation, external regulation, then we move into introjected regulation. You guys don't have to remember the words, but just think about tasks or subjects or activities that fall into this space. And this is a big one, particularly for teenagers, and most of you are gonna find a lot of what you do in this space. The introjected regulation is, I do it so that I don't feel guilty. I do it so that I don't feel ashamed of myself. I do it because I fear failure. Okay, is that resonating?

Gershom Aitchison, host · [27:28]So it's internalized fear that is driving this.

Jax Aitchison, guest · [27:33]it looks a lot like motivation because it looks like you're sitting at your desk doing a lot of work. And it looks like the right kind of motivation, but your reasoning behind spending those hours at your desk are completely unsustainable. You will burn out at some point if that is your level of motivation for what you are doing. It is not sustainable.

Gershom Aitchison, host · [27:56]It also sounds quite fragile.

Jax Aitchison, guest · [27:57]It's extremely fragile. It's brittle. one bad grade, one bad test, and everything collapses. It's, it's meltdown, complete meltdown, because you have no, no ability to manage that. yeah, a lot of, a lot of high achieving teenagers run on this introjected regulation, and it works for a while, and it works until it's not working.

Why consistent rewards undermine intrinsic motivation

Note (AI): Covers the Ryan and Deci puzzle-payment study and a sales-bonus example, giving parents and managers the research case against star charts and routine rewards.

Jax Aitchison, guest · [46:59]Yeah, and this one's surprising. It's very counterintuitive. Yeah, teachers and parents, we know, we fall into this all the time. Especially when our children are little, if you're teaching a younger grade or when your children are little with the star charts and, and that sort of thing, right? And a lot of the parents, yeah, make it visual, put it on the wall, give them stars. The research …

Read the full passage (313 words, 46:59-48:57)

Jax Aitchison, guest · [46:59]Yeah, and this one's surprising. It's very counterintuitive. Yeah, teachers and parents, we know, we fall into this all the time. Especially when our children are little, if you're teaching a younger grade or when your children are little with the star charts and, and that sort of thing, right? And a lot of the parents, yeah, make it visual, put it on the wall, give them stars. The research actually shows that giving rewards consistently ultimately undermines intrinsic motivation. And parents for your workplace, it's the same thing. When you continually give rewards, it undermines the intrinsic motivation. So Ryan and Desi, one of their, one of the studies they did was they took people who were very good at solving puzzles, they loved to solve puzzles, and they started paying them for every puzzle that they solved. When the study ended, or when the, when they said, right, the payment phase is over, people reported doing far fewer puzzles going forward. They were like, I'm not getting paid anymore, so what's the point? anyone who's offered, we've got this, we wanna hit the sales target, so the person who hits the sales target gets a five thousand rand bonus this month, hypothetically. And then six months later you run the same thing, and the person goes, yeah, but, you know, it was five thousand rand last time, why is it not five and a half thousand this time? Now you're not pushing your sales because you love what you do, and you invested in the product you're selling, and it, it aligns with, all of those things have gone away. So you've actually completely undermined your intrinsic motivation at that point. So taking it to children, we can put the stars on the chart, but the moment you take the stars away, they're going, well, why would I do that then?

Giving reasons without negotiating: autonomy-supportive parenting

Note (AI): Practical scripts for parents: explain rules, keep the guardrails in place and acknowledge feelings, without handing the rules over to negotiation.

Jax Aitchison, guest · [68:52]one of the most powerful things that a parent can do is give reasons You can give reasons for the instructions that you are giving, because remember, autonomy-supportive parenting isn't just taking the rules away. The boundaries have to be there. Your child doesn't feel safe if you remove the guardrails. They, they operate in an optimal space when they feel safe. And as the adult, that's your job to, …

Read the full passage (306 words, 68:52-70:29)

Jax Aitchison, guest · [68:52]one of the most powerful things that a parent can do is give reasons You can give reasons for the instructions that you are giving, because remember, autonomy-supportive parenting isn't just taking the rules away. The boundaries have to be there. Your child doesn't feel safe if you remove the guardrails. They, they operate in an optimal space when they feel safe. And as the adult, that's your job to, to keep the guardrails in place and let them bounce in between. So autonomy-supportive parenting isn't saying you can do whatever you like. This is how we do things here. I'll discuss it with you. Up to a point, you know, there are going to be the odd things every now and then, well, why can't we go on holiday to the Maldives for ten days? Well, you know what, that one's above your pay grade. That's okay too. You're allowed to say that as parents. When it comes to why do I have to do my homework, why do I have to pack the dishwasher, all this, you know, give them the reasons and then move on. They don't get to negotiate their reasons with you because it's your house. And they're not running it, you are. You are the adult in the room. I get that you don't love it. I hear you. I hear that this is hard for you. I, I hear you. I can see that it's hard for you. But we can't take it away. I can't make it go away. I can help you find a way to work with this. Let's have a conversation. I can't have a conversation when you're screaming in my ear. When you stop screaming in my ear, we can talk. I can't have this conversation when you're crying so hard that you've got

Demotivation is a missing need; action precedes motivation

Note (AI): Jax tells students that demotivation is not laziness, shows how avoidance snowballs, and closes with the claim that starting comes before feeling motivated.

Jax Aitchison, guest · [74:45]Well, I think for you guys, the most important thing to remember is if you are feeling demotivated about certain subjects, certain activities that you have to do, you, you don't feel that because you are lazy. You don't feel that because you are stupid. You don't feel that because you aren't getting it right. That's not the case. You're feeling it because one of those three nutrients is probably …

Read the full passage (345 words, 74:45-76:46)

Jax Aitchison, guest · [74:45]Well, I think for you guys, the most important thing to remember is if you are feeling demotivated about certain subjects, certain activities that you have to do, you, you don't feel that because you are lazy. You don't feel that because you are stupid. You don't feel that because you aren't getting it right. That's not the case. You're feeling it because one of those three nutrients is probably missing, and you just need to identify what it is, and then it can be worked on, and it can, it, we can get you further up. You can work yourself further up that ladder by starting with the question, what's missing? I'm not sure. I can't figure it out. Come and talk to one of your teachers. We spend five hours training on this over the holidays. Your teachers have this information, and they can help you with this now. A lot of the time you go into avoidance mode when you are very demotivated. You, you try and avoid more and more and more, and then your anxiety grows because now you're missing homework and you've missed an SBA and now it just compounds, compounds. So your anxiety is going up and it snowballs into this whole monster that it never needed to be in the first place. If you had just identified, why am I so demotivated right now? And there's one more thing I want to say to you that is key to this. A lot of the time you're sitting around waiting to feel motivated before you start the action. You've got it back to front. Action comes before motivation. When you start the activity, you realize, oh, I maybe don't have the skills that I need to finish this, or I'm struggling with that. Then I can go and get the right help at the right time to fix that. But if you're waiting for motivation to fall out of the ether and smack you on the head, you're gonna be waiting a very long time. Action precedes motivation.

Quotes

“somebody with no volition is like a wheelbarrow. They've got to be picked up by somebody else and pushed around”
, Jax Aitchison, guest · [07:44]
“You can have fifteen gold stars, but if you don't feel that you're getting any better at it, the competence is still missing.”
, Jax Aitchison, guest · [12:52]
“Teenagers, your parents are right. Your parents are right, okay.”
, Gershom Aitchison, host · [15:34]
“children don't learn from people they don't like. We can like that or not like that, but it is the way it is.”
, Jax Aitchison, guest · [16:32]
“a lot of high achieving teenagers run on this introjected regulation, and it works for a while, and it works until it's not working.”
, Jax Aitchison, guest · [28:13]
“The word should is one of the most toxic words in the English language, in my opinion.”
, Jax Aitchison, guest · [43:11]
“Remember, we are the average of the five people we spend the most time with.”
, Jax Aitchison, guest · [59:18]
“If your fuel is guilt, shame, and fear, it is a toxic fuel.”
, Jax Aitchison, guest · [59:44]
“Your child doesn't feel safe if you remove the guardrails.”
, Jax Aitchison, guest · [69:06]
“Teenagers need to feel seen and heard. When they feel seen and heard, it does kind of change the landscape a little bit.”
, Jax Aitchison, guest · [70:56]
“But if you're waiting for motivation to fall out of the ether and smack you on the head, you're gonna be waiting a very long time. Action precedes motivation.”
, Jax Aitchison, guest · [76:37]

What was said, by topic

Self-determination theory

“So Mrs. Aitchison has spent five or six hours training our teachers in Self-Determination Theory. It's one of Edu Inc's four, core pedagogical underpinnings, and it speaks to our IQ, AQ, and EQ.”
, Gershom Aitchison, host · [00:31]
“Cause the interesting thing here is that this is the same person, same brain, But a completely different experience in those two activities. And self-determination theory is decades worth of research explaining the science of that gap in your brain.”
, Jax Aitchison, guest · [02:47]
“So self-determination theory is essentially the theory of motivation and it was developed by two psychologists, Richard Ryan and Edward Deci.”
, Jax Aitchison, guest · [03:37]
“And what they found was it's got nothing to do with talent, it's got nothing to do with intelligence, it's about certain conditions that need to be met in that space.”
, Jax Aitchison, guest · [04:09]
“what the neuroscience shows is that every single human being's brain is designed to be curious, to be self-motivated, and to be vital.”
, Jax Aitchison, guest · [04:37]
“We spend five hours training on this over the holidays. Your teachers have this information, and they can help you with this now.”
, Jax Aitchison, guest · [75:31]
“This is about giving you tools so that you can take control and grow and understand yourself better. This is where EQ and AQ meet.”
, Gershom Aitchison, host · [77:43]

Three psychological needs

“the three needs are autonomy, and I'll explain what they are shortly. It's autonomy, it's competence, and it's relatedness. There are those three factors that we need to see in any situation for us to feel a level of motivation.”
, Jax Aitchison, guest · [05:57]
“essentially, autonomy also doesn't mean independence. Autonomy means volition. It's not independence to just go and do whatever you feel like doing. It's the volition to get something done.”
, Jax Aitchison, guest · [07:22]
“So when you have autonomy, you can still be following a rule. You can still be following a structure or something. Your parent might have asked you to do something. A teacher may have asked you to complete an assessment.”
, Jax Aitchison, guest · [08:15]
“when you start taking this into the workplace and you're wondering why your staff are not working autonomously, you have to hold the mirror up and ask yourself, well, what am I doing to allow autonomy or create autonomy in the space?”
, Jax Aitchison, guest · [09:42]
“This has got nothing to do with your talent. It's got nothing to do with your innate skills that you don't develop. Competence is, is just the feeling, the feeling of getting better at something.”
, Jax Aitchison, guest · [10:46]
“if you are continually doing something that's too easy, you get bored, you lose interest. If you are continually doing something that's too challenging, You get anxious and you avoid it, right? So we've got to find that sweet spot in the middle to allow you to feel that you are getting more and more competent.”
, Jax Aitchison, guest · [11:18]
“when you play a game, the game is calibrating your ability level as you go. It's, it's a calibrating your ability level in real time. So it's constantly keeping you on the edge of challenge.”
, Jax Aitchison, guest · [12:00]
“remember, competence is also not about somebody else telling you your competence, so it's not about the teacher giving you the gold star, it's about your feeling of competence.”
, Jax Aitchison, guest · [12:42]
“And one of the principles is we learn to do the work by doing the work. So we do the work, it's meaningful, it's hard enough that when we achieve it, we get the good kick, and it actually creates that feeling of competence”
, Gershom Aitchison, host · [14:09]
“we tend to internalize the value systems of the people we relate to. So if we understand them and we feel a connection with people, we internalize the value system.”
, Jax Aitchison, guest · [15:46]
“there was a lady, who did a TED Talk, Rita Pearson, and her TED Talk was amazing, and it, it was called Every Child Needs a Champion.”
, Jax Aitchison, guest · [16:13]
“a teacher can be as passionate and as knowledgeable about the subject as anyone. They can be a professor in the subject, but if they can't create relatedness with their children, it doesn't matter how great that lesson is.”
, Jax Aitchison, guest · [17:05]
“They can adopt other value systems, but the culture of Edu Inc is to question, to critically analyze, and create your own value system. And that's why teenagers are often in conflict with authority and their parents.”
, Gershom Aitchison, host · [18:15]

Motivation spectrum

“the crucial distinction that I think people maybe underestimate here is that not all extrinsic motivation is a bad thing. It's not all bad, it's not that binary,”
, Jax Aitchison, guest · [20:42]
“extrinsic motivation, motivation becomes bad when it is externally controlled. In other words, when you have no idea why you are doing it,”
, Jax Aitchison, guest · [21:42]
“So the spectrum that Ryan, Ryan, and Desi came up with that we all use to understand the levels is essentially a six-stage, spectrum.”
, Jax Aitchison, guest · [25:16]
“The next one up the spectrum would be external regulation. So it's the, the no intent. I can't see the point of this. I do it because I'll get into trouble if I don't do it.”
, Jax Aitchison, guest · [26:08]
“The introjected regulation is, I do it so that I don't feel guilty. I do it so that I don't feel ashamed of myself. I do it because I fear failure.”
, Jax Aitchison, guest · [27:10]
“it looks a lot like motivation because it looks like you're sitting at your desk doing a lot of work. And it looks like the right kind of motivation, but your reasoning behind spending those hours at your desk are completely unsustainable.”
, Jax Aitchison, guest · [27:33]
“believe it or not, this is the one where we tend to operate at in our workplace and in school, and it's actually the one we're aiming for most of the time.”
, Jax Aitchison, guest · [28:56]
“maths is very, very difficult for me. I need to put a lot of hours in to get, to maintain the marks I need to maintain for maths. However, I really want to be an engineer. So I'm going to put the hours in.”
, Jax Aitchison, guest · [29:26]
“integrated regulation is, I do this because it's just part of who I am. It, it completely aligns with my value system, and it's the way I do it.”
, Jax Aitchison, guest · [31:48]
“Social media will try and tell us that we're supposed to be operating there all the time. It's a completely toxic and unrealistic expectation.”
, Jax Aitchison, guest · [32:27]
“It's MicroMoments. it's definitely MicroMoments. Whether it's your job, whether it's school, whether it's your gaming, whether it, it doesn't matter what it is, you're gonna have MicroMoments.”
, Jax Aitchison, guest · [33:16]
“If we can sit in that introjected to identified space, we are in a healthy space.”
, Jax Aitchison, guest · [35:08]
“I don't think in all my years of working with kids, I've ever gone into an exam session where children have not felt anxious and fearful. That's a normal experience, right? But we understand that In a healthy individual, that fear and anxiety before an exam is eustress.”
, Jax Aitchison, guest · [35:28]
“When you're an adult, you're going, when was the last time I did something I really loved? And you're struggling to think of it. That's a problem.”
, Jax Aitchison, guest · [39:36]
“Motivation is not about things. That's just an opinion. Activities are where motivation comes in, because it's the action that needs motivation.”
, Gershom Aitchison, host · [40:06]

Autonomy-supportive parenting

“I am not inviting you to weaponize the why against your parents or your teachers. That's not what we're discussing here, okay? We're not weaponizing the theory.”
, Jax Aitchison, guest · [24:17]
“What kills the motivation, and it often comes from a place of good intention, is what can be perceived as surveillance, because that gets perceived as control.”
, Jax Aitchison, guest · [42:28]
“The word should is one of the most toxic words in the English language, in my opinion. you should do this, you should do that, you should feel like this, you should look like that.”
, Jax Aitchison, guest · [43:11]
“But as long as you understand that it, it's going to be a short term thing, the moment you remove the threat, the behavior's going to. Okay. So we need to try and find more sustainable options in that space.”
, Jax Aitchison, guest · [44:09]
“they definitely kill autonomy, those kind of statements, those should statements and threats and that sort of thing. They kill autonomy, they kill competence. and they definitely kill relatedness. That's the first one to go.”
, Jax Aitchison, guest · [44:43]
“So why do I have, why do I have to pack the dishwasher every night? Because you're a member of this family. That's really all the answer that you need.”
, Jax Aitchison, guest · [45:52]
“autonomy-supportive parenting isn't just taking the rules away. The boundaries have to be there. Your child doesn't feel safe if you remove the guardrails.”
, Jax Aitchison, guest · [69:01]
“Do you want to do it on Saturday morning or Sunday morning? Offering the choice gives autonomy. So they get to choose which one works for them. That's the autonomy part, but you are still keeping the structure and the framework.”
, Jax Aitchison, guest · [71:35]
“The most powerful vehicle for all of this to work is the relationship you have with your child.”
, Jax Aitchison, guest · [72:54]

Rewards and motivation

“The research actually shows that giving rewards consistently ultimately undermines intrinsic motivation. And parents for your workplace, it's the same thing.”
, Jax Aitchison, guest · [47:22]
“they took people who were very good at solving puzzles, they loved to solve puzzles, and they started paying them for every puzzle that they solved. When the study ended, or when the, when they said, right, the payment phase is over, people reported doing far fewer puzzles going forward.”
, Jax Aitchison, guest · [47:45]
“The problem with this is the nature of how transactional the relationship becomes. Whether it's between the parent and the child, the employer and the employee, and, and the danger is the long-term implication of that.”
, Jax Aitchison, guest · [49:05]
“No, I'm not saying don't do it, but it should never be, contrived that it is consistent, consistent, consist, it should be unexpected.”
, Jax Aitchison, guest · [50:25]
“the key, the absolute key here is rewarding the process, not the result. Thank you for packing the dishwasher. It really helps me when I have to start cooking the next meal.”
, Jax Aitchison, guest · [53:16]

Moving up the spectrum

“We are not trying to get you from a position of amotivation or very low motivation all the way up to intrinsic. We're just trying to get you to move one step to the right. That's enough.”
, Jax Aitchison, guest · [54:51]
“One of the biggest things, find your reason for doing it, your reason. Nobody else's. Why do you sit down and do this task?”
, Jax Aitchison, guest · [55:11]
“I remember tutoring years and years and years ago, I was tutoring, a kid and he was, he ended up getting the highest math mark in Dane Fern College in Matric that year.”
, Jax Aitchison, guest · [57:57]
“Choose your room, that's what they call it. When you are asking yourself, who do I want to spend my time with, they're saying, choose your room, and they mean, who's in the room with you?”
, Jax Aitchison, guest · [59:04]
“If your fuel is guilt, shame, and fear, it is a toxic fuel. It will keep you going for a little while, and then it's gonna, it's gonna do you in.”
, Jax Aitchison, guest · [59:44]
“Protect the things you already love. So if you find deep joy in drawing or music or whatever it is, you protect that. You carve time out to engage in it.”
, Jax Aitchison, guest · [60:53]
“So let me recap. Find your reason for doing it. Find your challenge edge. Choose your room very carefully. Consider the fuel that you are running on. Is it the right fuel? And protect what you love.”
, Jax Aitchison, guest · [61:39]

Procrastination and action

“if you're procrastinating because this task feels totally out of your control, you're actually experience an autonomy problem. You, you, or a competence problem. if you're procrastinating because you're terrified of failing and of what this is going to say about you, you're sitting in an introjected space and we need to move up a space.”
, Jax Aitchison, guest · [65:49]
“It's not, it doesn't stand on its own. It's, it's a result of, it's a symptom of something not working in the three connectedness, relatedness, and autonomy steps.”
, Jax Aitchison, guest · [66:21]
“you, you don't feel that because you are lazy. You don't feel that because you are stupid. You don't feel that because you aren't getting it right. That's not the case. You're feeling it because one of those three nutrients is probably missing,”
, Jax Aitchison, guest · [74:57]
“A lot of the time you're sitting around waiting to feel motivated before you start the action. You've got it back to front. Action comes before motivation.”
, Jax Aitchison, guest · [76:08]

Episode notes (as published)

From the episode notes published with the podcast.

Jax Aitchison (Edu Inc | Educator and Self-Determination Theory Specialist) unpacks SDT for students, parents and teachers This fireside chat is for the entire Edu Inc community - students, parents, and teachers - and gives everyone a shared vocabulary around self-determination theory (SDT) so that motivation can be understood, discussed, and improved at home and in the classroom. Hosted by Gershom alongside Mrs Aitchison, who has already trained Edu Inc's teaching staff in SDT, this conversation brings that same framework directly to the people it affects most. Jax Aitchison walks through the foundational work of psychologists Richard Ryan and Edward Deci, explaining why motivation has nothing to do with talent or intelligence and everything to do with three psychological needs: autonomy (volition, not just independence), competence (the feeling of getting better, not a fixed skill level), and relatedness (the proven impact of who you surround yourself with). She unpacks why every human brain is wired to be curious, vital, and self-motivated - and what conditions cause that to break down. The episode maps the full motivation spectrum from amotivation through external regulation, introjected regulation (guilt, shame, fear), identified regulation, integrated regulation, and intrinsic motivation - explaining what each stage looks and feels like for a student, a parent, and a teacher. Gershom and Jax are honest that flow state and pure intrinsic motivation are MicroMoments, not a permanent condition, and that healthy functioning mostly means operating in the identified regulation zone. For parents, the episode delivers specific, practical guidance: why the word 'should' is one of the most toxic motivation killers in the English language; why consistent rewards and star charts ultimately undermine intrinsic motivation (the Ryan and Deci puzzle-payment study); why surveillance feels like control and kills autonomy; how to give reasons for rules without negotiating them away; and why autonomy-supportive parenting means keeping guardrails in place while offering genuine choices within them. Jax also explains why rewarding the process rather than the result is the single most important shift a parent or teacher can make. For students, Jax offers five concrete steps to move one place to the right on the motivation spectrum: find your own reason for doing a task; find your challenge edge (the Goldilocks zone between boredom and anxiety); choose your room carefully because we internalise the value systems of the people we spend time with; notice whether your fuel is guilt and shame or genuine purpose; and protect the activities that already bring you joy. Procrastination is reframed not as a character flaw but as a diagnostic symptom of an unmet need in autonomy, competence, or relatedness. And the episode closes with one of the most counter-intuitive insights in the research: action comes before motivation, not the other way around. www.linkedin.com · selfdeterminationtheory.org · www.ted.com · Watch this episode on YT · Edu Inc website · Facebook (Public) · Facebook (closed group) · Twitter (closed group) · YouTube · Review us on Google

Every quotation and passage on this page is copied word for word from the episode audio transcript and linked to the moment it was said. Quotations are never written or altered by AI; topic labels, passage notes and the episode analysis are AI-generated. Guest details come from the published episode notes or the guest's own words.

Book a Coffee & Tour: a call to book a campus visit, or the form, after which Courtney calls to book it. The call is also a sieve for poor fit (Jax & Gersh, Q10, 2026-09-29). with Ishan Singh, Deputy Head