Thread

Be your best self

Est Optimum Sui, the school's motto: each child's personal journey to becoming who they are, not a competition with anyone else. It is carried mostly by pupils' own talks and speeches on identity, introversion, confidence and failure, and by the owners' stories of children who became happy and confident.

How it developed: Early episodes show the idea through the owners' case studies. From 2020 to 2022 pupils' own talks carry it. By 2024 prefects and ambassadors name the motto outright, reframing it as self-acceptance rather than perfection.

The thread's title and description are AI-written, drawn from the episodes below. The quotations are verbatim from the episode audio, each linked to the moment it was said.

What was said

“we guide them to become the very best version of themselves.”
, Unidentified speaker, speaker, role not identified · Welcome to Edu Inc - Be Your Best Self · [00:17]
“Within two terms, Charlie's marks had improved dramatically, including a couple of distinctions, but most importantly, he was happy and enjoying school.”
, Jacqueline Aitchison, host · Edu Inc Case Study | Charlie's story · [01:42]

Neil's journey from unhappy pupil to university student

Gershom Aitchison: Hi, I'm Gershom Aitchison, Headmaster of Education Incorporated. One of my favorite stories is about Neil, a grade eight pupil who came to us from a private school in the area. Neil was very unhappy at his school. The family had chosen the school because it was a good private school which offered the sports that Neil was particularly talented in. A term into the new year, things weren't going well. There were tears in the car on the way to school and a general apathy towards everything. Most disturbingly, Neil wasn't even interested in his sports anymore. I remember clearly in the first parent interview his mom saying, Neil reaching fifty percent for all his subjects is good enough for me, and I'll be over the moon. I don't expect much more, I just want him to be happy. At the awards evening at the end of Neil's first year at Edu Inc, his mom and I were chatting about his progress and how well he had done. She was almost in tears when she relayed this story to me. As a family, they had gone to their eldest daughter's university graduation near the end of the first term. During the ceremony, Neil leaned over to his mom and whispered, that's never going to be me, mom. I will never get into university. A part of her heart broke that evening. She was sharing the story because a couple of weeks before our awards evening, in the car on the way home, Neil had casually remarked that he was thinking of studying a BSc at a university after he matriculated. He also wanted to explore occupational therapy or physiotherapy as a career option. His mom, Bitterlippen, replied, that's great news. Neil has consistently achieved a B average and occasionally an A average since his grade nine year at Edu Inc. He finished matric with us in 2017 and achieved honors for his sports by representing provincially for three consecutive years. He was also one of our prefects and has influenced the lives of many of his Edu Inc peers in a meaningful way. He was currently studying at a top South African university.

, Edu Inc Case Study | Neil's Story · [00:00]
“They have found this to be their way to escape a difficult world and be themselves without being judged for being different and unique. Not only has the game allowed them to have fun and learn, their success makes them feel worthy,”
, Chad Fanaroff, guest · The Magic of Minecraft | Chad Fanaroff · [04:04]
“To me, hair is more than just dead cells, but it's my identity, it's my heritage, it's my blackness, it's me, and I am unapologetic about it.”
, Pebo Moeketsi, guest · Hair as an identity | Pebo Moeketsi · [03:31]
“We travel initially to lose ourselves, and we travel next to find ourselves.”
, Lillian Jackson, guest · Benefits to Travelling at a Young Age | Lillian Jackson · [00:05]
“It's about them being able to be individuals in a safe space and explore the different phases and things that they're going through. So it's about not having to fit into a box and being forced to be something that they're not.”
, Gershom Aitchison, host · The difference that makes the difference · [12:52]
“How I choose to live with it is what defines me.”
, Mahle Solombela, guest · My Experience with Albinism | Mahle Solombela · [03:27]
“a gender equality society would be one where the word gender does not exist, where everyone can be themselves.”
, Lulu Mabunda, guest · Gender Stereotyping | Lulu Mabunda · [06:28]
“We think deeply and reflectively, so there is as much place in the world for us as there is for the experts who find all of this so much easier.”
, Mikateko Mathebula, guest · Introversion vs Shyness | Mikateko Mathebula · [04:29]
“He's completely excelled from a child who said, I'm stupid, to a child that won the Dux Award at the end of his first year at Education Incorporated.”
, Jo, guest · NeuroDiverse Journeys: Embracing Challenges, Celebrating Triumphs | Nicola and Jo · [32:37]
“If you aspire to be an ambassador, make sure you're being authentic and vulnerable and staying true to your core principles and your moral compass. You must have the courage to grow and become who you really are and who you really want to be. You have to be truthful to yourself.”
, Luca DiNicola, guest · Meet our Ambassadors - Lilli and Luca · [03:35]
“I want to reflect on a guiding principle that shapes our journey at this esteemed institution, the school motto, Est Optimum Sui, which means be your best self.”
, Luca Di Nicola, guest · Est Optimum Sui | Prefects' Honours Evening Speeches · [09:17]
“So I'm here today to tell you that the person you're truly comfortable with being, that's your best self, now and always.”
, Mika, guest · Est Optimum Sui | Prefects' Honours Evening Speeches · [02:55]
“and then I came to Edu Inc and Miss Day sat me down and was like you can go back a grade and you're gonna do well or you're gonna struggle through but either way you're gonna make it and after that I was like well I'll go back a grade went back a grade and well now I I do very well you could say top of the class”
, Jesse, audience member · Small Schools by Design: Why Size, Relationships and Culture Beat Scale · [37:38]

Episodes in this thread

All topics and episodes of Edu Inc (Education Incorporated)